In collaboration with the UX Researcher and Product Manager, we uncovered user needs through interviews and usability testing to create a new internal tool.
I was tasked with refining i.Liv’s MVP app, and did so by refreshing the visuals and creating a design system for consistency and efficient development.
I reduced development time by 50% for a custom CMS by architecting a new design system. I gathered client requirements, built a component library in Figma, and collaborated with a cross-functional team to deliver in just three months.
Drove a fivefold increase in site traffic and sales by designing front-end touch points for a new rewards program in close collaboration with the Head of Product and development team.
Improved productivity by 6% and increased event production capacity, scaling from 6 to 33 events in the first year, by conducting interviews, journey mapping, and designing optimized workflows.
