An Interactive Dashboard to Surface Sales Insights and Inform Strategy

Overview

The Problem

Unlocking the 'why' behind changes in sales

Understanding what drives shifts in sales is essential for strategic decision-making. This new tool was designed to deliver deeper analytical insights and empower our users to make data-driven decisions that support business growth.

My Role

I led the design process to create an MVP

I collaborated with a UX Researcher to interview three internal teams to understand their needs. Working closely with the Product Manager, we used data and technical constraints to help define the scope of the design. Usability testing informed refinements and ensured the final design met user expectations.

A Project For

PepsiCo

This project is an internal tool designed for Account and Finance Managers at PepsiCo.

Process

Reach out to learn more

This project involves sensitive details that I can’t share publicly. If you're interested in hearing about my process please get in touch.

Contents

My Role

UX Lead

Usability Testing

Prototyping

The Team

Product Manager
UX Researcher

Duration and date

5 Months

November 2023 - March 2025

My Role

UX Lead

Usability Testing

Prototyping

The Team

Product Manager
UX Researcher

Duration and date

5 Months

November 2023 - March 2025

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iOS & Android Mobile App

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Design System

Responsive Design