Overview
The Problem
A market downturn called for innovation to stay competitive
After launching a new product in 2022, Bored Box struggled to sell its luxury-priced NFT gaming items due to a sharp downturn in the NFT market.
What's at Stake
Without action, revenue would decline
To remain competitive in the market downturn, the team introduced Boredom, a loyalty rewards program designed to diversify product offerings, attract new customers, and retain the existing community by offering products at varied price points.
My Role
I designed an end-to-end experience to support a loyalty rewards program
As the sole designer, I transformed the Boredom concept to reality within just two months. Collaborating closely with the Founder, Head of Product, and development team, I designed user flows and responsive interfaces. My work ensured that users could easily track points, explore rewards, and make purchases while supporting the client’s goals of engagement and retention.
A Project For
Bored Box
Bored Box was a curator and seller of NFTs for Web3 games. I completed this project while at Geletka Plus, a creative agency in Chicago. I was the sole designer embedded on the Bored Box team.
Project Impact
We launched the rewards program on time and boosted the business
And we received praise from the community
Discovery
Iterative Design
I iterated multiple layout approaches that could compliment the existing design system
I started with wireframes, testing them against the project requirements. After weighing pros and cons, I explored alternatives and refined the design. While much of this work was independent, I regularly checked in with my team for feedback. Once we landed on a strong solution, I fine-tuned the visuals for clarity and usability.
Large cards
Large cards limited the amount of other content we could display on the page.
Small cards
Small cards did not provide enough space for product details.
A table
A table provided enough space for product details and content needs.
A close up of the details I explored
This exploration uses color to denote which owned items are earning points. The B64, outlined in green is earning points. The Genesis, outlined in red, is not earning points.
This exploration uses color to highlight items that earn points while also applying Gestalt principles. The B64 at the bottom is visually separated from the other items, indicating that it does not earn points.
Launch
Lessons Learned
Cross-functional collaboration was essential for meeting our tight deadline
Clear alignment was crucial for success on a project with such a tight timeline. Strong leadership from the Product Manager, daily stand-ups, and iterative working sessions are what kept us moving forward.
If I were to start this project today, I would incorporate testing into the process
Throughout the process, I relied on my teammates’ perspectives to evaluate whether the designs effectively conveyed interactivity and the reward program’s rules. In hindsight, incorporating A/B and preference testing would have provided valuable insights from our fanbase—both strengthening their connection to the product and validating our approach. Fortunately, our dashboard design had a meaningful impact on the business and was well received by the community. I believe this success is a testament to the Founder’s deep understanding of the web3 gaming industry and their fanbase.
